Client: VITA Shoes (spec)

Year: 2024

Product: VITA running shoes that last a long time but biodegrade in five years when you’re done with them.

Brief: A campaign for VITA Shoes, a made-up biodegradable running shoe brand.

*This is spec work

Headline: Built to last a long time.

On your feet, that is. Not in a landfill.

Tagline: VITA shoes are made with 100% biodegradable material and completely biodegrade within 5 years in a landfill.