Client: Uber x British Airways
Year: 2023
Product: Uber x British Airways CRM Refresh
Brief: Brand refresh for Uber’s partnership with British Airways, promoting collecting Avios whenever you ride with Uber. Two cohorts, one for new users and one for users who have linked their accounts already. Channels are email, push notifications, and Ring (In-app notifications).
Subject line: Collect Avios every time you travel with Uber
Preheader: Link your Uber and British Airways Executive Club accounts now.
Headline: Get closer to your next dream getaway
Subheading: Now you can turn everyday trips into unforgettable getaways with British Airways
Body: Link your Uber and British Airways Executive Club accounts to collect 1 Avios for every £1 you spend on Uber rides, as well as trains, coaches and the Eurostar when you book through our app!
CTA: Link your accounts now
Body 2: What if a trip across town helped you take a trip across the ocean? Or if a train to work helped you escape the office, all thanks to our partnership with British Airways.
Body 3: Enjoy 10% back in Uber Credits* on every train, coach, car rental and Eurostar booking. Put it towards future trips or tasty takeaways on Uber Eats.
CTA 2: Get started
Subheading 2: Plan ahead
Body 4: End your trip on a high note and schedule a ride with Uber Reserve up to 30 days in advance so you can step off the plane and into a ride home.
Subheading 3: Stress-free rides
Body 5: Travel can be unpredictable. With Uber, getting to the airport is one less thing to worry about.
Subheading 4: More ways to travel
Body 6: Get to your next adventure with National Rail and Eurostar trains, or via coaches with National Express and Megabus.
Headline 2: Watch your Avios balance grow with every Uber trip.
CTA 3: Link your accounts now
Title: Start collecting Avios with Uber
Body: Link your Uber and British Airways Executive Club accounts and start collecting Avios for your next getaway.
Ring (In-app notification)
Header: Collect Avios with Uber
Expanded view body: Start collecting Avios on every ride
CTA: Link accounts
Subject line: You’ve linked your accounts!
Preheader: Ride with Uber and watch your Avios balance grow
Headline: Everywhere you go, get closer to your next getaway!
Subheading: Your travel just got smarter - you'll now collect Avios with every Uber ride!
Body: A ride through town today, a flight over the Atlantic soon…
CTA: Ride to collect Avios
Body 2: Get dropped off where you need to be and get a little closer to your next dream destination. For every £1 you spend on Uber rides, you’ll collect 1 Avios. Terms & conditions apply.
Body 3: Enjoy 10% back in Uber Credits* on every train, coach, car rental and Eurostar booking. Put it towards future trips or tasty takeaways on Uber Eats.
CTA 2: Get started
Subheading 2: Plan ahead
Body 4: End your trip on a high note and schedule a ride with Uber Reserve up to 30 days in advance so you can step off the plane and into a ride home.
Subheading3: Stress-free rides
Body 5: Travel can be unpredictable. With Uber, getting to the airport is one less thing to worry about.
Subheading 4: More ways to travel
Body 6: Get to your next adventure with National Rail and Eurostar trains, or via coaches with National Express and Megabus.
Headline 2: Collect Avios for your next dream getaway with British Airways.
Title: Collect Avios on your next ride with Uber 🎉
Body: Whether you’re taking an Uber car, train, coach, or Eurostar, you’ll collect 1 Avios per ￡1 you spend along the way, getting you closer to your next dream getaway.
Ring (In-app notification)
Header: Your next getaway awaits
Expanded view body: Collect Avios with Uber, train, and Eurostar trips.
CTA: Ride now