Client: Uber Eats x 7-11
Year: 2023
Product: Uber Eats x 7-11 partnerships
Brief: A campaign targeting Uber earners, encouraging them to stop at a 7-11 for refreshments when they’re out driving. 3 different tests using different copy, sent to 2 different cohorts, Blue & Gold and Platinum & Diamond. Mediums were email, push, and 3 types of assets unique to the driver app.
Subject line: Save up to $8 per month at 7-Eleven
Preheader: Refresh and save 🥤🍫
Headline: Save up to $8 per month at 7-Eleven
Subheading: Refresh and save!
Body: Blue/Gold tier drivers and couriers can save $2 per week. How it works:
Visit the Uber Pro Hub: Click the link below to open the Uber Pro hub in the Uber Driver app and select “Exclusive offers at 7-Eleven”
Find a 7-Eleven near you: Use the “Find a 7-Eleven” location selector to find the nearest 7-Eleven and click “Claim reward”
Explore Uber Eats without leaving the Driver App: You’ll be able to browse potential 7-Eleven store menus directly in the Driver app
Meet your basket minimum to claim your discount: Just add $5 (the promo basket minimum) worth of items to your cart. The discount appears in your cart once you meet your basket minimum
Place the order and enjoy your treats: See the status of your order on the Uber Pro hub for up to 60 mins after the order is placed
CTA: Order now
Title: Save up to $8 per month at 7-Eleven 🥤🍫
Body: Refresh and save at select 7-Eleven locations near you. Terms apply.
Subject line: Treat yo’ self. You deserve it.
Preheader: Enjoy $3 off $5 at your local 7-Eleven.
Headline: You work hard, so why not snack break harder?
Subheading: It's not too late to stop into your local 7-Eleven and save big on your favorite refreshments.
Body: How it works:
Platinum/Diamond-tier drivers and couriers can save $3 per week.
Visit the Uber Pro Hub: Click the link below to open the Uber Pro hub in the Uber Driver app, and select “Exclusive offers at 7-Eleven.”
Find a 7-Eleven near you: Use the “Find a 7-Eleven” location selector to find the nearest 7-Eleven, and click “Claim reward.”
Explore Uber Eats without leaving the Driver app: You’ll be able to browse potential 7-Eleven store menus directly in the Driver app.
Meet your basket minimum to claim your discount: Just add $5 (the promo basket minimum) worth of items to your cart. The discount appears in your cart once you meet your basket minimum.
Place the order and enjoy your treats: See the status of your order on the Uber Pro hub for up to 60 minutes after the order is placed.
CTA: Order now